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The Right Tool for Your Marketing Job

Copyright 2005 Foreman Enterprises 
by Scott Foreman Build-Passive-Income.com 

Time is money; undoubtedly one of the oldest clichés in 
existence. Have you ever thought about what it really means 
though? Is bending over to pick up a penny worth your time? 
Maybe, but would it still be worth it to cross the street 
for the same penny. Maybe not. 

Your time has value. You can choose to use every minute of 
every day in any way you wish. It goes without saying that 
most of us would like to spend more time making money or at 
least have our "money making" time be more profitable. 

For those of you who do any type of mass marketing, you 
already know about Ad Trackers, Autoresponders, and Shopping 
Carts. You may or may not know that you can combine all 
three (and more) into one service. This week we start our 
first of a three part series on the many uses of a so called 
`complete marketing tool' (we'll call it the Tool). 

Every Tool has different functions, but there are a few that 
are fairly universal and very necessary. This week, we'll 
focus on the function often called Ad Tracking. Within a 
Tool, an Ad Tracker allows the marketer to set up a tracking 
protocol for any link on the marketer's web site. 

What a tracking protocol tells you is exactly how many 
people clicked on your link. If the link goes to a desired 
location on your website, you can track your conversion rate 
as well. In either case, it's invaluable information. 

Here are two examples. 

1) Let's say that you are promoting XYZ Shoe Polish on your 
website. In the middle of one of your product comparison 
pages, you put a hyperlink to XYZ's home page. 
www.xyz-shoe-polish.com (for example). You can look at your 
web logs to find out how many visitors that page received. 
Then you can go to your Tool's Ad Tracker to find out how 
many of your visitors clicked on your link to XYZ. You can 
easily see how important that information is from a 
marketing perspective. 

2) Let's say you've just written an ebook on raising Tulips. 
You website is all about flower maintenance and in one of 
your spring articles, you put a link to your ebook sales 
page. Because of your Ad Tracker, you know exactly how many 
people got to your sales page through your article. And you 
know how many of your ebook customers were as a result of 
your well written article. 

Just the Ad Tracking function alone is worth the monthly fee 
paid to a Complete Marketing Tool service. With the 
incredibly useful aspects of the Ad Tracker, you've already 
saved time and marketing dollars. Nevertheless, there are a 
ton of other functions that the Tool service provides. Next 
week, we'll talk about the Complete Marketing Tool's ability 
to track your mailing list as well as your affiliates. 

In the meantime, if you can't wait to check out the other 
Tool features for yourself, please feel free to check out 
the very same Marketing Tool we rely on everyday. See for 
yourself, how many of the great features could make your 
business easier and more efficient. 

http://www.build-passive-income.com/cmp.php?ad=120452 

Remember, be good to yourself and never underestimate the 
power associated with the intensity of your passion. 

Scott Foreman

mailto:scott@build-passive-income.com

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Wayne and Scott Foreman are co-owners of 
http://www.build-passive-income.com 

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