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Article

How to Use Solo Ads To Make A Small Fortune

Copyright 2005 Anik Singal

Newsletter advertising has been getting a bad rap lately. 
Around every corner you can find someone complaining about
how it doesn't work. But when you ask 
them if they've tried it, most say no. The others who
have, had NO idea what they were doing. Today we're going
to talk about exactly what kind of solo ads 
sell and what factors are important.

Let's start by going through the process of publishing a
solo ad.

1. Choose a newsletter/ezine to publish in.
2. Write the solo ad
3. Write an effective title
4. Design the website where your visitors will go...

------------------------------
1. Choose a newsletter/ezine
------------------------------

Extremely important. You must do your best to choose the
most targeted group possible. You must choose a
"good-sized" list. Also, the group must be responsive.

The best searching technique is to go to the websites in
your niche market that are popular and find the links that
say "advertising" or "advertise with us." 

It's normally quite self-explanatory from there...

I personally recommend going for no newsletter with less
than 5,000 members - unless they are extremely targeted and
very responsive. 

To determine how responsive a group is - ALWAYS ask or look
for testimonials from others who have advertised before. 
If the publisher is unwilling to provide these - don't waste your time promoting there.


------------------------------
2. Write the Solo Ad
------------------------------

One word - story. That's the BEST way to sell someone
something - tell them a story. Most people are so
skeptical now every time they receive an e-mail 
that the only real way to warm up to them is to tell them a
story.

Start talking about how you went from a "nothing" to having
this great success. Or, how you went from not knowing
anything about "such and such" to now 
becoming an expert.

The next tip is to give them a "feeling" of what they are
about to learn - *start* to teach them about the topic and
then say "O...to learn the rest, click here." 

I've learned that the best solo ad never sells a thing, it
only pre-sells and warms up to the reader. I guess this is
where the theory of "Pre-Sell" prevails.

------------------------------
3. Write an Effective Title
------------------------------

Quite possibly the MOST important part of your entire
campaign. Don't underestimate the readers of the ezine. 
They *know* when the regular issue comes and 
when the solo ads come. They're already skeptical. If you
want to catch their eye, you better have a title that
really appeals to them.

Here are some good title tips:

A) Use Numbers - ex/ How to Get 2000+ Targeted Visitors
A Day instead of "How to Get Traffic"

B) Be Specific - Your title should reveal EXACTLY what you
talk about.

C) Keep It Short - The shorter the title, the more it will
be read.

D) Avoid SPAM words - Don't use "FREE" "MONEY" - These
words are turn-offs now.

If you can write an effective title, you've one half the
battle already!

------------------------------------------------
4. Design the website where your visitors go...
------------------------------------------------

The BIGGEST mistake (in my opinion) is to simply send the
traffic to your main site. 

I recommend you set-up a SEPARATE website for THAT
particular ezine. Make that visitor feel as if he/she is
VIP for coming in from that newsletter. 

Greet them with a "Hey! Glad you could make it from
"INSERT NAME HERE" to our site!

This makes your site more personal and the visitor feels
more comfortable reading your message.

A quick tip for your website:
Always talk about the success YOU had with the program you
are selling - tell a story and reveal how well YOU did with
it. You will see a HUGE increase in sales.

Once again, people want stories and they want storied about
YOU.

If you apply these four factors the "right" way, you're
bound to do extremely well with Solo Ads. Personally, I
make thousands a month selling my consulting 
service using Solo Ads - so, no one can tell me they don't
work.

If you have any further questions, please contact us at
Support@AffiliateClassroom.com.


About the Author:

This article is written by Anik Singal, founder of
AffiliateClassroom.com. Anik Singal has developed his own
affiliate system that helped him earn well over $10,000 in
just 60 days. Now, he's looking for a few students to
train one step at a time. 
http://www.AffiliateClassroom.com